M-series for Mad Marketing

Posted: February 14, 2010 by moritzschroeder in Uncategorized
Tags: , , , , ,
The customer ain’t king if your choices are limited for artificial reasons. This time I pick BMW and their 1-series. Famous for sporty driving, the manufacturer tells you, no, not this one, if you wish to buy a 3-door BMW 135i “hatch coupé” with more than 320hp engine (called N54B30), you just get the 130i with around 270hp engine (named N52B30).
And if your are living in North America, you might ask, what the heck? What hatchback are you talking about?

Posted via email from automental.com by automental.com! The customer ain’t king if your choices are limited for artificial reasons. This time I pick BMW and their 1-series. Famous for sporty driving, the manufacturer tells you, no, not this one, if you wish to buy a 3-door BMW 135i “hatch coupé” with more than 320hp engine (called N54B30), you just get t …

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