My surprise candidate, if it weren’t for…

June 17, 2007

VW. I mean Porsche, of course, buying all three: Volvo, Land Rover and Jaguar. Outlandish? Less so than the surprise deal with VW at the time.

Think about it. If you forget the VW deal for a moment, Porsche is a surprisingly good candidate. Porsche has the money. Porsche with Land-Rover, Jaguar and Volvo could be very interesting and complementary. Much more so then VW. All three are relatively small brands, very characteristic, very known, very individualistic, very dedicated and loyal customers and potentially very high margin. Sounds like a description of Porsche, doesn’t it?

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