Both are individual brands belonging to the two arch-rivals of the German car industry: Mercedes and BMW. Both are aimed at the premium segment of the small car market. Both brand (re-)launches were hedged bets to avoid tainting the main brands in case things went wrong. Both were (desperate) attempts to gain younger customers (they did succeed) and both are sexy, cute, cool and fun. Both offer a wide variety of accessories, options and body kits. Both like unusual spicy names for the equipment packages: chilli, pepper, lemon, pulse. Both have their desirable top versions linked to famous specialists, Cooper and Brabus (something for the competitive and techy part of the brain). Both play with combinations of colours, in fact they are an integral part of the branding (something for the shopping instincts).
I like both brands.
And I like both in white with either black or silver body kits… blackish alloys those of the Mini Sidewalk trim are really cute, the classic Brabus wheels are great too)… brownish or terracotta-red leather… and of course nearly every option on the list, usually the most expensive one is the one to have…
If you insist on sending me samples, please don’t forget to include the most powerful engines, please. Any body choice will do, convertible, coupe or clubman. Thank you.
I like the Smart ForTwo, I really do. But I don’t get the colour-equipment relation. Why isn’t it possible to order a Smart ForTwo in “Passion” trim (Luxury) with “stream green” body panels? “Stream green” is only available with the “sporty” version called “Pulse”.
Another example: by paying twice as much for the Brabus compared to the basic “pure” version, you are getting less than half the choice of colours, silver or black for the Brabus instead of white, black, red, blue, grey and black.
That’s what I call artificial marketing restrictions.
Most men (and women) will tell you that 20cm is bloody long. Now in car terms 20cm length can mean the world. For example luxury cars are often offered in two lengths: normal and long. The long S-Class has additional 13cm, the long Audi A8 has additional … 13 cm and the long BMW 7-series has got additional 14cm. That must be some kind of German consensus or standard for the VIP legroom requirement.
Einem Blogpost folgen typische Kommentare zur Marke smart und deren Autos. Die smart Kritiker teilen sich üblicherweise in die, die die kleinen Flitzer nicht mögen und die, die smart eine Teilschuld am wirtschaftlichen Mißerfolg von DC geben.
Posted by morsch 
Posted by morsch 
Posted by morsch 